A new commercial for John Lewis & Partners shows the impact that a gift may have by traveling through the years of the life of Elton John. The moving ad begins with Elton John at a piano playing the opening notes to his classic hit, “Your Song.” And through the music, the commercial takes us back through John’s career.
There is little to indicate it is a holiday commercial, besides the Christmas tree next to John at the beginning. And as the video takes us back through various iterations of Elton John throughout his career, one may wonder what is being advertised. At the end, we see the power of the perfect gift from John’s grandmother. Yes, it is an ad for a retail company, but it is moving nonetheless. Of course, anything would become moving simply by the addition of John’s “Your Song,” but the images really sell the story here.
The ad is also a nice tribute to Elton John, who is on his final tour. John has explained that creating the commercial has “been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother’s piano marks the moment when music came into my life.” Check out the commercial from John Lewis & Partners below.
What is your favorite holiday commercial? Leave your two cents in the comments.
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