Bob Dylan Believes in Detroit in Super Bowl Commercial

Bob Dylan Super Bowl Commercial
Chrysler has corralled some big names for its commercials advocating for beleaguered Detroit, Michigan. After Eminem and Clint Eastwood in past ads, this year’s Chrysler Super Bowl commercial featured the somewhat elusive Bob Dylan, who asks, “Is there anything more American than America?” Check it out.

If you are wondering about the music playing in the background of the commercial, it is Dylan’s “Things Have Changed,” even though an underlying theme of the commercial might be that things have not changed. The song first appeared in the movie Wonder Boys (2000), which starred Michael Douglas.

Dylan is not new to commercials, and the Chrysler television ad was not even Dylan’s only appearance on a Super Bowl commercial this year. His song “I Want You” played in the background of a Chobani yogurt commercial.

What did you think of this year’s Super Bowl commercials? Leave your two cents in the comments.

  • Bob Dylan Live at Royal Albert Hall, 28 November 2013
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  • Sheila Atim Peforming “Tight Connection to My Heart” (Great Bob Dylan Covers)
  • Bonnie “Prince” Billy’s Cover of Bob Dylan’s “Brownsville Girl”
  • Vampire Weekend Saluting a Font By Covering Bob Dylan’s “Jokerman”
  • Clarence Ashley: “The Cuckoo” & “Little Sadie”
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    World Series Songs: “One Piece at a Time”

    Detroit Tigers hat The success of the Detroit Tigers in making it to the World Series gives us several options for this year’s edition of World Series Songs featuring songs related to the championship team’s name or locale. There are several famous songs with Detroit in their title, such as “Detroit Rock City” by Kiss. Other songs mention the city, like Journey’s “Don’t Stop Believin’” (“Just a small town boy, livin’ in South Detroit”). For today’s feature, we go with another song set in Detroit about the city’s most famous industry: “One Piece at a Time,” made famous by Johnny Cash’s 1976 recording.

    In “One Piece at a Time,” the singer tells us he left Kentucky in 1949 “An’ went to Detroit workin’ on an assembly line.” The product, of course, is cars, and since the worker is making Cadillac cars, we know that the employer is General Motors. Realizing that he could never afford the cars he was making, the singer decides to take parts home “one piece at a time” in his lunchbox and a friend’s motor home to assemble his own car. Eventually he begins assembling his car from the stolen parts, realizing that all of the pieces are from different models. But he perseveres and assembles his odd car (“Well, it’s a ’49, ’50, ’51, ’52, ’53, ’54, ’55, ’56 ’57, ’58’ 59′ automobile. It’s a ’60, ’61, ’62, ’63, ’64, ’65, ’66, ’67 ’68, ’69, ’70 automobile”).

    “One Piece at a Time,” which was Johnny Cash’s last number one song on the Billboard Hot Country Singles chart, was written by performer and songwriter Wayne Kemp. Kemp’s other songs include “I’m The Only Hell (My Mama Ever Raised)” and “Love Bug.” But his “One Piece at a Time” may be the only song that has inspired a new type of car.

    Although it is not unusual, Detroit Tigers owner Mike Ilitch put together the 2012 team from different sources, keeping some players, getting some players in trades, getting some through free agency, etc. For example, in the winter he signed Prince Fielder to a nine-year, $214-million contract. You might say the Tigers were put together one piece at a time. And while you may be surprised to see them in the World Series, the combination of the random pieces may be enough to take them down the road to the world championship.

    What is your favorite song about Detroit? Leave your two cents in the comments. Also, check out our past Super Bowl Songs.

  • Clarence Ashley: “The Cuckoo” & “Little Sadie”
  • Rosanne Cash Takes a Stand With “Crawl Into the Promised Land”
  • Johnny Cash’s Journey and “The Gift”
  • Louis Armstrong and Jimmie Rodgers: “Blue Yodel 9” (Duet of the Day)
  • Sheryl Crow & Johnny Cash: “Redemption Day”
  • Burl Ives & Johnny Cash
  • (Some related Chimesfreedom posts.)