Tag: Volkswagen

Volkswagen Salutes A-ha’s Famous “Take on Me” Video

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If you were around in 1985, you could not miss the Norwegian band A-ha and their video for “Take on Me.” The cutting edge animation by Michael Patterson and Candace Reckinge in the video directed by Steve Barron is still amazing even after decades of technological advances. The video won six MTV Awards.

More recently, Volkswagen incorporated the song and the animation style in a new commercial “Feeling Carefree.” The animated story features a Volkswagen Passat winning a race and then it goes into its own twist ending of sorts. David Shane directed the new ad. Check it out.



What is your favorite animated ad? Leave your two cents in the comments.

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    Dogs, Star Wars, and the Bark Side

    After last year’s excellent “Darth Vader Kid” (“The Force”) commercial, Volkswagen has gone back to the Star Wars films to present one of the few things that can compete with a kid: dogs. Below is “The Bark Side,” which is Volkswagen’s new commercial that like last year’s commercial features the Star Wars “Imperial March” theme music.

    The dogs each represent someone or some thing from Star Wars, including the whippet dog as an All Terrain Armored Transport vehicle (AT–AT). Can you find Princess Leia, Luke, and Han Solo? If you are having trouble identifying the dogs, check out this slide show. The VW commercial will air during the Super Bowl like last year’s “The Force,” featuring the Darth Vader Kid.

    When I saw the “Bark Side” title, I initially thought we were going to get a cover of Eddie and the Cruisers — I mean John Cafferty and the Beaver Brown Band. Well, maybe the dogs will cover “On the Dark Side” next.

    What do you think of the new commercial? Leave your two cents in the comments.


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